Vogue Italia editor-in-chief, and April Featured Iqon, Franca Sozzani, spoke to the folks at IQONS* about her thoughts on new fashion talent, Vogue Italia, the difference in appealing to men and women, and, more importantly for media, how the internet and traditional fashion media co-exist.
I love that she recognizes the invaluable service internet provides to fashion-from designers, manufacturers, and publicists to the consumer. I agree with her that print magazine shouldn’t go away. There is something wonderful about holding a magazine and gazing at the fashion spreads. But this is one editor that understands the true importance of the web-communication and global community. We now have the ability to see what is hot in London, discuss with people in Hong Kong, and watch runway shows from Paris. If publicists can’t understand the power of blogs, they’re going to be missing out on the most powerful communication tool since the printing press.
On a more amusing note, I especially liked Sozzani’s comments on stylists. Hee hee. Ms. Zoe? Take note.

“There are only a few that are really good. I’m not pro-stylist; actually today everyone thinks they can be a stylist. In order to be one, you need to have fashion culture!”

Read the interview. Share your thoughts.