Gucci Will Appraise Your Vintage Gucci

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vintage blondie Gucci bag

I get emails frequently asking me to help shoppers determine their vintage Chanel and Gucci bags, or purses they are about buy on Ebay, are real or fake. Even with vintage styles, there are quite a few knock offs, especially bags from the 1980s when label snobbery was perfectly acceptable.

So when I read that Gucci would be offering a unique, and extremely generous appraisal service for the brand’s vintage goods, I knew I had to share it with you.

“Gucci Collector: Presented by Christie’s” is a free service will be offered through You upload photos of your vintage items and, within a month, you’ll find out an auction estimate. Director of Fashion and Textiles, Patricia Frost, will even let you know if your item is appropriate for an upcoming Christie’s vintage sale.

Apparently Gucci is preparing to open a museum in Florence, Gucci’s birthplace back when they made saddles, in time for its 90th anniversary in 2011. I could kick myself for not buying a vintage Gucci bag when I was in Florence for my honeymoon.

This is the first time I have ever seen a luxury brand offer such a service. I am so happy that Gucci is willing to build this kind of relationship with it’s consumers, even if they are vintage consumers. With such a service, I wouldn’t be surprised if vintage shoppers started buying new Gucci products. This is such a win win for both parties.

I guarantee Chanel would never provide such a service. They are so tight with their archival information. When it comes to vintage, the best example of service I have heard from Chanel owners is that they will say confirm whether or not vintage Chanel is real.

I’m going to dig out my vintage Gucci and go get it appraised now!


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1 Catwalk Creative Vintage { 01.22.10 at 5:02 am }

This is really good to know. Thanks for posting about it. Very handy for my customers to know about this too.

2 Mary Jane { 01.22.10 at 7:43 am }

That is very interesting news, I will definitely submit a few items to them. Thank you for letting us know about this.

3 Denise @ Swelle { 01.25.10 at 9:17 am }

That is a great service! I think it’s always smart to connect with your customers in a personal way. I can see Chanel not doing this, they like to be admired at a distance!
I do wonder how many people will get a shock. Gucci went through a phase of extremely cheap production in the early 80s (I think that was the era, though I’d have to check my copy of Deluxe to be sure!) when the bags were pretty much worthless. Though they do have one of the best in-house production processes today. Which only Hermes and possibly Chanel can also claim.
Another reason to buy handmade!

4 Sandra { 01.25.10 at 9:50 am }

Hi Denise!
I think it’s a great service as well. And yes, many will get a rude awakening about their 1980s Gucci. However, there was a period when 1980s satchels were selling like mad on Ebay. Gucci’s trash may be another fashionista’s treasure. The bags in the 1980s were made in mass qualities, and this is when product quality took a dip as well.

5 Joe P { 10.29.10 at 8:59 am }

I got a gucci mirror and I have no idea how much it is worth. I went to the url you linked and its no longer available. I would love to get it appraised but I don’t know how to. I have pictures if you want to see it!

6 Daniel Troppy { 04.11.12 at 11:44 am }

I didn’t know this information so thanks so much for sharing it with your readers…. I’m going to post this on my Facebook page…. Check out my blog if you have a moment… thanks

7 Sandra { 04.11.12 at 1:07 pm }

Hi Daniel! I actually subscribe to your Youtube channel. Love your thrifting skills! We should work together!!

8 Ruth Berryhill { 10.15.12 at 4:25 pm }

This vintage blue Gucci bag on this site is the same bag my grnadma has in burgandy. I have been trying to find out about it as well as a bone with wood looks like from same time period. Help,please. Thank you for your time

9 shannon { 05.10.16 at 4:33 am }

They let me know they would not help if its not a really pricy item..just fyi

10 Danielle Storz { 06.08.16 at 8:43 pm }

Hi I have that bag on the top in navy blue does anyone know what its,worth

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