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November 25, 2007
Worth Collection at Bullocks Wilshire Tea Room
Last Saturday, I was lucky enough to attend the runway show of the Worth Collection at the historical Bullocks Wilshire Tea Room in Los Angeles.
The Tea Room is perched on the 5th floor of the art deco Bullocks Wilshire, now home to Southwestern Law School.
The Worth Collection was shown alongside fashions from the 40s to the 70s to show the bridge between then and now as a way bring the collection to a younger audience. I just loved the idea of mixing the new with the old in honor of one of the most beloved shopping destinations in Los Angeles history.
Well heeled ladies in tea appropriate suits mingled with young, fresh faced attendees. The theme was carried throughout the event beautifully.
Leather jackets, pencil skirts and smart business casual suits for well healed ladies shared the runway through the tea room with vintage ensembles such as a 1950s brocade dress and jacket trimmed in mink, a 1940s champaign, bias cut negligee and robe, and a 1950s wedding gown.
The Worth Collection is a line of ready to wear clothing for the busy woman who wants to dress well, wear quality clothing, but doesn't have the time to shop for herself or would like to entrust someone with sophisticated taste to pick some things out for her. A Worth representative will invite customers to view the exclusive collections in their home, much like you would shop in a designer's salon in a major, high end department store, such as Bullocks.
From a business standpoint, the the business model is a smart idea. Women get unique merchandise that isn't sold in mass at a department store, they can purchase quality items with reasonable price tags because the the overhead is low, and the quality seemed to be luxurious-leathers, fine wools and modern silhouettes made the line attractive.
Posted by Sandra at November 25, 2007 10:25 PM | 
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