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May 29, 2009

1960s Swinging London

by Mademoiselle Robot

twiggy2.jpg

In the mid to late '60s, London had the swinging bug, and by swinging, I don't mean those sexy parties that often have a big "ADULTS ONLY" sticker on the doors. We are talking cultural revolution, wild optimism and a very rich youth culture. It was a reaction to post war austerity and a celebration of the recovery of the British economy. I have been thinking about the Swinging '60s a lot recently, as we are in the middle of a financial crisis which is already resulting in an outburst of creativity, especially in Fashion. I wonder what the atmosphere will be like when the crisis is over.

Swinging London saw fashion and photography finding their place in Queen magazine, putting designer Mary Quant under the spotlight. She is mostly known for being the "inventor" of the mini skirt and colored tights, but this is a disputed fact, as the mini skirt is also attributed to André Courrèges or John Bates, and the colored tights to Cristobal Balenciaga. Mary Quant's role was mostly to bring those items into the mainstream. Her shop, Bazaar, was a well known shopping stop for the whole of the Chelsea set.

maryquant.jpg


Twiggy, aka Lesley Hornby, was discovered in 1966 and modeled for Mary Quant. Together they created a high fashion mod look and took the fashion world by storm with Twiggy's androgynous looks.

The Swinging '60s Guide:

Queen magazine - It is a publication focusing on British "high society". It was created in 1862. In the late 50's, it was taken over by editor Beatrix Miller and restyled to appeal to a younger, more hip audience.

swinging60s.jpg

Mod - The mod scene developed when British teenagers began to reject the British culture around them. From the mid '60s, the media often used the term "mod" to describe anything that was believed to be popular, fashionable or modern.

twiggy

Twiggy - She is the first supermodel and was discovered at age 16 by Nigel Davis. She is mostly known for her atypical looks, short hair and unusual make up style.

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Parisian expat in London, Mademoiselle Robot is a magazine Editor turned fashion blogger.  On mademoisellerobot.com, she offers style tips, interviews of artists and designers, outfit ideas and she even launched her own TV channel!  Her blog has been featured in the Independent, A nous Paris, Modepass and many others.

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Comments (2)

Would be such a wild time to be a part of!!

Don't forget the influence of The Beatles. They really were a cultural phenomenon, and ushered in the era known as the "British Invasion" in music and fashion.

Twiggy was also known for being (for the time) shockingly thin. Today, she doesn't look out of the norm for models, but at the time there was quite a controversy.

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