Accessories that marry art and function are my favorite way to punctuate an otherwise ordinary outfit. So when I came across the super Mod and art inspired handbag line eenamaria, I had to contact the designer. Sarah Morgan has been designing since she was 15-years-old, but it's no wonder since fashion design is in her blood - her grandmother was a fashion designer in Paris. With a degree from Pratt and an appreciation for art, Sarah started eenamaria, a vintage inspired line designed for the modern girl.
Check out my chat with eenamaria designer Sarah Morgan!
When did you start eenamaria?
2004 in the basement of Pratt Institute.
Who is "eenamaria"?
eenamaria is the essence of a woman, the name is taken from my mother, however, if you see the 'about' section of the website, this will give you the full description of who she is.
You come from a long line of artists and creative people. What inspired you to start a handbag line versus a different form of design?
eenamaria is currently only known for its handbags, however, over time we will be launching a clothing line, a perfume line, housewares and anything that the eenamaria woman would want or need to fit with her lifestyle. I am a trained industrial designer, so we are educated to develop an eye for form and function, rather than focus on just one aspect of design.
I love the Mondrian and Mod inspiration. What do you like about these aesthetics?
I have always been a chameleon, so for each group of bags designed and produced, there is a new inspiration. This collection was designed a few years ago, but is becoming the iconic look for eenamaria. I was interested in the look of the sixties and I was thinking about the energy of that time. I like the colors and the simple lines and design features, colorful, but simple.
Are you influenced by any other decades? Which?
The upcoming line is an homage to the 1930s/1940s, a similar era as far as the world climate is concerned. People want uplifting colors and reasons to celebrate, since so much of their world is in flux.
Who is a typical eenamaria girl?
The eenamaria girl is active, bold, an outlier. She probably has aspects to her that are somewhat unusual, maybe she's a sky diving fanatic, or a big Tango dancer, inevitably, the eenamaria girl is an engaged and dynamic woman. Its a spirit more than it is a socio-economic description.
What can we look forward to in your next collection?
Afro-centric dayglo! Think M.I.A for inspiration.
Any plans for expanding into clothing design?
Well, funny you should ask, watch this space.....
Vintage, particularly mid-century design, is hot right now, even amongst the masses. What do you feel is influencing this? How is this affecting eenamaria?
Well, there is always the idea that if you go back 20 years, you will find exactly what influences our current trends. That having been said, what we were wearing 20 years ago, was influenced by 20 years prior....ipso facto, you will see some type of lineage. Of course, the psychology of the times also has an impact on people's desires, wants and spending habits. So, if you look at particularly wealthy periods, you will see higher levels of detail, more expensive materials and more classic looks, and the opposite is true for hard times, brighter, more fun, simpler and perhaps a little more disposable design sensibilities, ie, how long were you really going to be wearing the flared jeans and tie die shirt? There's nothing 'classic' or timeless about that, at all.
Who is your favorite vintage style icon? Why?
Wow! Tough....I am a huge fan of Isaac Mizrahi, I think he has combined talent, business and a strong sense of spotting good opportunities to create an amazing career for himself. His work always looks beautifully 'appointed' yet, he has no arrogance or elitism in his approach to fashion.....I like that, a lot.
eenamaria is available at ebags.com and qvc.com
