Back in November, I blogged about the announcement that John Varvatos would be using the closed down CBGB location as his newest boutique. Well, he has moved in, and brought all of his devil’s music accoutrements with him!

The store front was given to Varvatos completely empty, but the graffitied walls plastered with stickers and posters and the theatrical lighting on ceiling remain. Varvatos wanted to leave the history, the memories and the artifacts proving that rock and roll once lived in his new home. “Walking around the Varvatos space at 315 Bowery just confirmed for me that energy doesn’t disappear, it only gets transformed, you can feel it – all over the place!” said Arturo Vega, the Ramones Creative Director, who has lived around the corner from the club since 1973.
Alongside his exquisite clothing-styles that even good old punk rock boys wouldn’t turn their nose up at-are vintage leather jackets, jeans and rock T-shirts carefully picked by What Comes Around Goes Around.
Varvatos says, “As CBGB’s was a unique arena for the music scene, this store will be the same for fashion and rock & roll. They have always been intertwined and here they will live together!”
Photos: Business Wire